Great Vacation 4U
Branding, website development, and content development.
With premium vacation properties from Collingwood to Punta Cana, Great Vacation 4U needed their brand to feel as refreshing and vibrant as their vacations are.
From market research, we found that the palm tree was most associated with luxurious vacations, and voilà: the new logo. The runner up was blue ocean water, hence the turquoise brand colours.
Once we finetuned the branding, we were ready to embark on the web redesign. We knew the website would be integral to bookings, so user experience was the priority. We made booking a seamless experience by adding elements like a booking form, map, and calendar. We know users engage most with video, so we took the existing high-resolution photos of their properties to the next level by integrating video and animation. To capture leads who weren’t quite ready to book, we embedded a newsletter sign-up widget.
In the first year of the rebrand, Great Vacation 4U saw a 50% growth in web traffic.
Now I think that calls for a margarita.
Services
Brand Strategy
Web
UI/UX Design
SEO
Social Media
Email Marketing
Video/Content
“Thanks to the rebrand, Great Vacation 4U finally reflects the luxury of our properties. Not only that, but the new site helped our web traffic increase by 50% in just a year! I would highly recommend Bellwoods Marketing to any small business looking for more web visibility.”